![]() Over the long haul, collaboration yields better results than hero-based design (the practice of calling in a designer or design team to drop in, come up with something beautiful, and take off to rescue the next project). The most effective way weâve found to rally a team around a design direction is through collaboration. How often have you experienced team conflict over design choices? Navigating the many possible design options for these features can be difficult for teams. Or if youâre later in the product lifecycle, you might be working at the feature levelâadding some new functionality that will make users more productive, for example. For example, if youâre in the early stage of a project, you might test demand by creating a landing page that will measure how many customers sign up for your service. But other times, you need to design and build something that will help you to test these hypotheses. To test your hypotheses, you sometimes simply conduct research (described in Chapter 6). In Chapter 3, you learned about hypotheses. Weâll also look at a set of techniques that enable this more productive way of working:ĭesign Studioâa collaborative sketching exercise for the entire teamĭesign systems and style guidesâliving repositories of all the customer-facing elements of your productĬollaboration techniques for geographically distributed teams How low-fidelity artifacts increase collaborationīuilding a shared understanding across your team Specifically, weâll look at the following: In this chapter weâll explore the many benefits that come from this close, cross-functional collaboration. Lean UX increases your teamâs ownership over the work by providing an opportunity for individual points of view to be shared much earlier in the process. Itâs a process that is orchestrated and facilitated by designers, but one thatâs executed by specialists working in their individual discipline who work from a common playbook you create together. It yields ideas that are bigger and better than their individual contributors. Lean UX brings designers and nondesigners together in co-creation.
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